We’ve added several units of the new Profoto Pro-B3 750Ws Monolight to the lineup. 750Ws of output. Faster recycle times. Pro-line design built for serious work. Compared to the previous generation highest tier battery powered B10X Plus 500Ws or B1X 500Ws monolights, the Pro-B3 trades extreme portability for higher output and reliability, making it a true workhorse for demanding sets. Compared to the B4 1000Ws Pack + ProHead, the Pro-B3 trades higher power, separate head-and-

Matthews Big F'ing Combo Wheels SYNC now owns Matthews Big F’ing™ Combo Wheels (AKA Rock n' Roller Wheels) – designed to turn standard combo stands into highly mobile, all-terrain platforms. Each set features three 3" x 8" foam-filled, semi-pneumatic no-flat tires, full 360-degree swivel, and a face-locking dual brake that locks both wheel rotation and caster swivel simultaneously. They mount securely to any 1" square tube leg combo stands. They roll smoothly over rocks, pow

SYNC now offers Starlink wifi systems with unlimited data for rent designed to keep your team connected anywhere, no matter how far off the grid your location is. Paired with one of our EcoFlow or Bluetti battery power stations, you get a complete solution for internet and power all day on set, ensuring your workflow never stalls. Starlink Standard Kit + Bluetti AC180 Battery Power Station Why Starlink Satellite Wifi Works for On Set Internet Traditional cell service based in

Today we are featuring another stunning series of photographs by Norman Jean Roy for the cover story of Vanity Fair's November 2024 issue...

Discover the perfect Elinchrom Octa Softboxes and Grids at our Los Angeles location! Get the lowdown on sizes, setups, and how they can elev

When it comes to creating visually compelling content, whether for photography or video production, your backdrop is a crucial element....

Written by Jeffrey G. Rosenberg ( @jgrosie9 ) A fantastic Vogue Hong Kong ( @voguehongkong ) shoot by Norman Jean Roy ( @normanjeanroy...

Written by Jeffrey G. Rosenberg ( @jgrosie9 ) We are excited to share that our EQ made it onto this Arezzo ( @arezzo ) shoot by Ton...

Our Key Assistant Zakk Hartwig helped out on this amazingly inventive Esquire shoot featuring Post Malone (@postmalon

Please welcome the RF24-105mm F2.8 L IS USM Z Lens to our roster of Canon lenses at SYNC!

We are thrilled to announce the offer the clock 2023 winners APA LA.

National Camera Day, observed on June 29th each year, serves as a reminder of the incredible impact cameras have had on our lives.

World Pinhole Photography Day is a global event celebrated annually on the last Sunday in April, which aims to promote and celebrate the art

we're excited to offer the Arri M18 light for rent. In fact, we have more than one for rent! 

NEW AT SYNC! The Aputure LS 600d PRO Daylight LED Monolight! Great for For Film, Broadcast and Video Production!

APA LA is pleased to announce the twelfth annual OFF THE CLOCK curated photo competition.

The APA Sourcebook is a special benefit for APA photographers at the Leader or Professional membership level.

Award winners were selected by a group of high-profile judges representing an excellent cross-section of the photo buying community.

We now carry an Urth Star Filter Kit - 82mm!

New at SYNC: Bowens Mount RFi Speedrings! These Speedrings are great if you have Bowens Mount soft-boxes.