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What You Need, When & Where You Want It!


From the Newsstand: Vanity Fair November 2024 Covers Photographed by Norman Jean Roy
Today we are featuring another stunning series of photographs by Norman Jean Roy for the cover story of Vanity Fair's November 2024 issue...
Zakk Hartwig
Nov 1, 2024


From the Grip Room: Elinchrom Octa Softboxes and Grids
Discover the perfect Elinchrom Octa Softboxes and Grids at our Los Angeles location! Get the lowdown on sizes, setups, and how they can elev
Zakk Hartwig
Nov 1, 2024


Seamless Paper vs. Fabric Backdrops: Choosing the Right Backdrop for Your Project
When it comes to creating visually compelling content, whether for photography or video production, your backdrop is a crucial element....
Zakk Hartwig
Sep 27, 2024


Exploring the wonders of Anya Taylor-Joy: An NJR Photoshoot for Vogue Hong Kong, with Editorial by Carina Fischer and EQ from SYNC
Written by Jeffrey G. Rosenberg ( @jgrosie9 ) A fantastic Vogue Hong Kong ( @voguehongkong ) shoot by Norman Jean Roy ( @normanjeanroy...
Jeffrey G. Rosenberg
Sep 13, 2024


If the Light Fits: Arezzo X Leighton Meester, A Shoot by Ton Gomes at The Ramin Studio with SYNC EQ
Written by Jeffrey G. Rosenberg ( @jgrosie9 ) We are excited to share that our EQ made it onto this Arezzo ( @arezzo ) shoot by Ton...
Jeffrey G. Rosenberg
Sep 9, 2024


SYNC X Esquire X Post Malone
Our Key Assistant Zakk Hartwig helped out on this amazingly inventive Esquire shoot featuring Post Malone (@postmalon
T.J. Crume
Mar 12, 2024


New at SYNC! Canon RF 24-105mm f/2.8 L IS USM Z
Please welcome the RF24-105mm F2.8 L IS USM Z Lens to our roster of Canon lenses at SYNC!
T.J. Crume
Jan 2, 2024


The Off The Clock 2023 Gallery is Online!
We are thrilled to announce the offer the clock 2023 winners APA LA.
T.J. Crume
Jul 24, 2023


National Camera Day: Celebrate Your Passion for Photography with Camera Rentals
National Camera Day, observed on June 29th each year, serves as a reminder of the incredible impact cameras have had on our lives.
T.J. Crume
Jun 28, 2023


World Pinhole Photography Day
World Pinhole Photography Day is a global event celebrated annually on the last Sunday in April, which aims to promote and celebrate the art
T.J. Crume
May 1, 2023


From the Grip Room Fridays: The Arri M18
we're excited to offer the Arri M18 light for rent. In fact, we have more than one for rent!
T.J. Crume
Mar 31, 2023


New at SYNC: The Aputure LS 600d PRO Daylight LED Monolight
NEW AT SYNC! The Aputure LS 600d PRO Daylight LED Monolight! Great for For Film, Broadcast and Video Production!
T.J. Crume
Mar 6, 2023


Off the Clock 2023 Call for Entries
APA LA is pleased to announce the twelfth annual OFF THE CLOCK curated photo competition.
T.J. Crume
Mar 6, 2023


Submissions Open for APA 2023 Sourcebook
The APA Sourcebook is a special benefit for APA photographers at the Leader or Professional membership level.
T.J. Crume
Dec 20, 2022


2022 APA Award Winners Announced
Award winners were selected by a group of high-profile judges representing an excellent cross-section of the photo buying community.
T.J. Crume
Dec 18, 2022


New at SYNC: Urth Star Filter Kit
We now carry an Urth Star Filter Kit - 82mm!
T.J. Crume
Nov 23, 2022


New at SYNC: Bowens Mount RFi Speedrings!
New at SYNC: Bowens Mount RFi Speedrings! These Speedrings are great if you have Bowens Mount soft-boxes.
T.J. Crume
Oct 30, 2022


Mamiya RZ67 Pro II Medium Format Camera is for RENT!
The RZ67 Pro II is a 6x7 medium format SLR camera that creates stunning portraits and breathtaking close-up photography.
T.J. Crume
Jun 15, 2022


The Off The Clock 2022 Gallery is Online!
From our friends at APA LA! We are thrilled to announce the Off the Clock 2022 winners.
T.J. Crume
Jun 13, 2022


Now Available From SYNC: Canon's EOS R5 Full-Frame Mirrorless Camera
This week on #WhatsNewWednesday it’s the Canon EOS R5! Canon's EOS R5 Full-Frame Mirrorless Camera is a fantastic camera for professionals
T.J. Crume
May 11, 2022
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